2023-09-08 795
Selling points of furniture
1、Furniture is composed of function、structure、material、 appearance four factors
A、Function:Promote the development of furniture to use object analysis in depth
A1、technical function
A2、economic function
A3、using function
A4、aesthetic function
B、Structure:
It is the backbone of the product, the basis of realizing the function, and the combination of ergonomics
C、Material:Processing technology 、texture and appearance 、economy、 mechanical strength 、surface decoration performance
D、Facade patternWith cognitive function, information transmission and symbolic meaning; It can also play its aesthetic function, thus making a certain atmosphere, forming a certain artistic effect, and giving people the enjoyment of beauty
2、promotion method FABE
F:feature
A:advantages derived from a feature
B:benefits that can be brought to customers by advantages
E:examples of evidence (technical reports, customer letters, newspaper articles, photographs, demonstrations, etc.)
3、Understand the client's budget
4、After service
A、Function:Promote the development of furniture to use object analysis in depth
A1、technical function
A2、economic function
A3、using function
A4、aesthetic function
B、Structure:
It is the backbone of the product, the basis of realizing the function, and the combination of ergonomics
C、Material:Processing technology 、texture and appearance 、economy、 mechanical strength 、surface decoration performance
D、Facade patternWith cognitive function, information transmission and symbolic meaning; It can also play its aesthetic function, thus making a certain atmosphere, forming a certain artistic effect, and giving people the enjoyment of beauty
2、promotion method FABE
F:feature
A:advantages derived from a feature
B:benefits that can be brought to customers by advantages
E:examples of evidence (technical reports, customer letters, newspaper articles, photographs, demonstrations, etc.)
3、Understand the client's budget
4、After service