How to build a BRAND

A、clear brand positioning
1.1 Differentiation in the industry
1.2 Provide consumers with unique value
1.3 Analyze the target market, consumer demand, competitive product
and brand differentiation
 
B、build brand image
2.1 Brand title
2.2 Brand labeling
2.3 Brand Communication
 
C、enhance brand awareness
3.1 Advertising
3.2 Event Marketing
3.3 KOL cooperation: Cooperation with industry leaders and Internet celebrities
3.4 Word-of-mouth marketing
 
D、strengthen brand loyalty
4.1 Provide high quality products and services
4.2 Establish good customer relationship
4.3 Implementation of membership system
4.4 Create a unique consumption experience
 
E、Continuous brand innovation and repeated calculation
5.1 Keep eyes on marketing dynamics
5.2 Continuous innovation: in terms of products, services, marketing---etc
5.3 Collect user feedback regularly
5.4 Improve the brand image with The Times
5.5 Cultivate corporate culture